Search Engine Marketing (SEM) Training by Experts

;

Our Training Process

Search Engine Marketing (SEM) - Syllabus, Fees & Duration


Module 1: Introduction to Search Engine Marketing

  • Overview of SEM

    • What is Search Engine Marketing?
    • Importance of SEM in Digital Marketing
    • Difference between SEM, SEO, and PPC
  • Understanding Search Engines

    • How search engines work
    • Organic vs. Paid results
    • Key search engine platforms: Google, Bing, Yahoo
  • SEM Terminulogies

    • CPC, CTR, Quality Score, Conversion Rate, etc.

Module 2: Google Ads Basics

  • Introduction to Google Ads

    • Types of Google Ads campaigns
    • Google Ads account setup
    • Interface overview and navigation
  • Campaign Types

    • Search campaigns
    • Display campaigns
    • Shopping ads
    • Video campaigns (YouTube Ads)
    • Performance Max campaigns
  • Keyword Research

    • Importance of keywords in SEM
    • Keyword research touls (Google Keyword Planner, SEMrush, etc.)
    • Long-tail vs. short-tail keywords

Module 3: Setting Up SEM Campaigns

  • Search Campaign Creation

    • Writing effective ad copy
    • Creating ad groups and selecting keywords
    • Using match types: Broad, Phrase, Exact, Negative
  • Display Campaign Creation

    • Designing image and responsive ads
    • Targeting options: Audience, demographics, interests
  • Bid Strategies

    • Manual CPC vs. Automated bidding
    • Enhanced CPC, Target CPA, Target ROAS

Module 4: Optimization Techniques

  • Quality Score Optimization

    • Factors affecting Quality Score: CTR, Ad Relevance, Landing Page Experience
  • Landing Page Optimization

    • Creating user-friendly, mobile-optimized landing pages
    • A/B testing for landing pages
  • Ad Extensions

    • Types of extensions: Sitelinks, Callouts, Structured Snippets
    • Best practices for using ad extensions

Module 5: Analytics and Performance Tracking

  • Introduction to Google Analytics

    • Setting up and linking Google Analytics with Ads
    • Tracking conversions and goals
  • Analyzing Campaign Performance

    • Understanding metrics: Impressions, clicks, conversions
    • Using reports for insights (Search Query Report, Auction Insights)
  • Campaign Optimization

    • Improving CTR, CPC, and conversion rate
    • Identifying and pausing underperforming keywords

Module 6: Advanced SEM Strategies

  • Remarketing Campaigns

    • Understanding remarketing
    • Setting up audience lists
    • Dynamic remarketing with display ads
  • Competitor Analysis

    • Touls for competitor analysis (SpyFu, Ahrefs, SEMrush)
    • Building strategies to outrank competitors
  • Geo-Targeting and Local Search Ads

    • Importance of location-based targeting
    • Setting up and optimizing local ads

Module 7: Bing Ads and Other Platforms

  • Overview of Bing Ads

    • Setting up Bing Ads account
    • Importing campaigns from Google Ads
  • Advertising on Other Platforms

    • Yahoo Ads
    • DuckDuckGo Advertising

Module 8: Budgeting and ROI in SEM

  • Budget Allocation

    • How to set and manage ad budgets
    • Daily vs. monthly budgets
  • Measuring ROI in SEM

    • Calculating ROI for SEM campaigns
    • Optimizing for profitability

Module 9: SEM Touls and Automation

  • Touls for SEM Management

    • SEMrush, Ahrefs, SpyFu, and Ubersuggest
    • Using Google Ads Editor
  • Automation in SEM

    • Using scripts for automation
    • Smart bidding and AI-powered features

Module 10: SEM Best Practices and Trends

  • SEM Best Practices

    • Ad copywriting tips
    • Avoiding common SEM mistakes
  • Emerging Trends in SEM

    • Voice search and its impact
    • AI and machine learning in SEM

Module 11: Capstone Project

  • Create and manage a live SEM campaign
  • Analyze and optimize performance
  • Present findings and strategy

Download Syllabus - Search Engine Marketing (SEM)
This syllabus is not final and can be customized as per needs/updates
 
10000+
20+
50+
25+

Search Engine Marketing (SEM) Jobs in Alappuzha

Enjoy the demand

Find jobs related to Search Engine Marketing (SEM) in search engines (Google, Bing, Yahoo) and recruitment websites (monsterindia, placementindia, naukri, jobsNEAR.in, indeed.co.in, shine.com etc.) based in Alappuzha, chennai and europe countries. You can find many jobs for freshers related to the job positions in Alappuzha.

  • SEM Specialist
  • PPC (Pay-Per-Click) Specialist
  • Digital Marketing Specialist
  • Google Ads Specialist
  • Search Engine Marketing Manager
  • Performance Marketing Manager
  • Conversion Rate Optimization (CRO) Specialist
  • E-commerce Marketing Specialist
  • Freelance SEM Consultant
  • Data Analyst – SEM

Search Engine Marketing (SEM) Internship/Course Details

Search Engine Marketing (SEM) internship jobs in Alappuzha
Search Engine Marketing (SEM) Explore advanced concepts like remarketing, geo-targeting, and campaign automation. The Search Engine Marketing (SEM) course provides comprehensive training on creating, managing, and optimizing paid search campaigns to drive targeted traffic and maximize ROI. This course is ideal for digital marketers, entrepreneurs, and professionals seeking expertise in paid search marketing to achieve business goals and outperform competitors. . Gain hands-on experience with tools like Google Analytics, SEMrush, and Google Ads Editor to enhance campaign efficiency. Learn the fundamentals of SEM, including keyword research, ad creation, bidding strategies, and performance analysis using platforms like Google Ads and Bing Ads.

Meet a Few of our Industry Experts 🚀 Your Pathway to IT Career

Amaljith

Mobile: +91 91884 77559
Location: Kerala, Online (Alappuzha)
Qualification: bachelor's in computer science and

Experience: My technical skills include proficiency in front-end development with HTML CSS Bootstrap as well as back-end development with Python Django  more..

imran

Mobile: +91 91884 77559
Location: Rajasthan, Online (Alappuzha)
Qualification: 12th pass

Experience: Banner design Business Cards Post Design Photo Editing Web Banner Design Letterhead Design Invoice Design Book Cover Design 3D Logo  more..

Ramya

Mobile: +91 98474 90866
Location: Tamil Nadu, Online (Alappuzha)
Qualification: B Tech IT

Experience: Manual testing Vue js & 1 year experience |   more..

Swati

Mobile: +91 89210 61945
Location: Maharashtra, Online (Alappuzha)
Qualification: B.sc. chemistry

Experience: I have 2 7 yrs of experience in automation testing and manual testing java BDD cucumber Jenkins etc |   more..

Shaishav

Mobile: +91 9895490866
Location: Gujarat, Online (Alappuzha)
Qualification: Persuing UG

Experience: Cyber Security Analyst at SwiftSafe June 2024 – Present | Hyderabad Telangana India In my current role at SwiftSafe I  more..

Vivek

Mobile: +91 98474 90866
Location: Ghaziabaad, Online (Alappuzha)
Qualification: b.tech

Experience: python(1 year) django(1 year) mysql(1 year) html css bootstrap oopsApplication for Python Django  more..

shivani

Mobile: +91 91884 77559
Location: Maharashtra, Online (Alappuzha)
Qualification: BE E & TC

Experience: Manual Testing Automation Testing java Selenium TestNG SQL API testing Appium  more..

Shrmit

Mobile: +91 98474 90866
Location: Himachal Pradesh, Online (Alappuzha)
Qualification: 12 th

Experience: Dart programing Problem solving Version control App development Firebase integration Api integration Ui designing Testing and debugging Git Creativity Communication  more..

Sreekuttan

Mobile: +91 91884 77559
Location: Adoor, Online (Alappuzha)
Qualification: MCA

Experience: Python django html java android Application for Python Django  more..

Lalita

Mobile: +91 91884 77559
Location: Maharashtra, Online (Alappuzha)
Qualification: P.G.D.C.A

Experience: With 14 months of experience as a WordPress developer I've honed my skills in crafting dynamic and visually appealing websites  more..

Mayur

Mobile: +91 89210 61945
Location: Pune, Online (Alappuzha)
Qualification: Diploma architect

Experience: 10 year experience in real estate and architecture construction design drafting & development on auto cad   more..

Shailja

Mobile: +91 91884 77559
Location: Uttar Pradesh, Online (Alappuzha)
Qualification: B.tech in CSE

Experience: I have good knowledge of c python and basic knowledge of java programming language I have good knowledge about the  more..

Arpit

Mobile: +91 91884 77559
Location: Noida, Online (Alappuzha)
Qualification: Mca

Experience: 6 months experience as django developer Application for Python Django  more..

Pooja

Mobile: +91 8301010866
Location: Pune, Online (Alappuzha)
Qualification: BE

Experience: Manual testing automation testing selenium BDD Java SQL jira tool postman tool etc  more..

Priyanka

Mobile: +91 9446600368
Location: Maharashtra, Online (Alappuzha)
Qualification: MBA

Experience: I am experienced with 2 10 years as change coordinator in wipro limited I have done internship in manual testing  more..

Pratiksha

Mobile: +91 89210 61945
Location: Pune, Online (Alappuzha)
Qualification: Bcs

Experience: Experience in writing test cases Regression Testing smoke testing Retesting exploratory testing adhoc testing usability testing and experience on tool  more..

Menon

Mobile: +91 98474 90866
Location: Kerala, Online (Alappuzha)
Qualification: BTECH in ECE

Experience: 2 years of experience in software testing writing testcases debugging Has good knowledge and experience in software development   more..

Rasik

Mobile: +91 91884 77559
Location: Gujarat, Online (Alappuzha)
Qualification: Master of computer Application

Experience: I have 4 years of experience in Mobile app development (Android and Flutter) I am a Team Leader at my  more..

Harishkumar

Mobile: +91 91884 77559
Location: Coimbatore, Online (Alappuzha)
Qualification: BE

Experience: Hello Sir Madam Greetings of the day I am submitting my resume for the position of Software Tester(QA) As a  more..

Ananya

Mobile: +91 91884 77559
Location: Uttar Pradesh, Online (Alappuzha)
Qualification: MCA

Experience: Hello My name is Ananya Srivastava I have 2 years experience in flutter development I already developed 3 projects using  more..

Shalini

Mobile: +91 98474 90866
Location: Delhi, Online (Alappuzha)
Qualification: Bachelor of Design

Experience: I am a graphic designer with expertise in Adobe Creative Suite skilled in brand identity development print and digital design  more..

Bhagyalekshmi

Mobile: +91 9895490866
Location: Kerala, Online (Alappuzha)
Qualification: Master of Computer Application

Experience: Skills :Oracle SQL Core Java Software Testing Currently I am doing software testing (manual and automation testing)course in Qspiders Kochi  more..

KARUNAKARAN

Mobile: +91 89210 61945
Location: Tamil Nadu, Online (Alappuzha)
Qualification: MCA

Experience: With a strong background in manual testing and automation testing I am confident in my ability to contribute to your  more..

Pravalika

Mobile: +91 9895490866
Location: Telangana, Online (Alappuzha)
Qualification: Msc computer science

Experience: Manual testing with real time project Automation selenium java basics sql  more..

Praveenkumar

Mobile: +91 91884 77559
Location: Coimbatore, Online (Alappuzha)
Qualification: MCA

Experience: Having 3 8 years of experience in manual testing (ecommerce and insurance domain)  more..

Akssa

Mobile: +91 89210 61945
Location: Pathanamthitta, Online (Alappuzha)
Qualification: B.TECH

Experience: Acquired knowledge of both printing and web related works Converting PSD to HTML E-Mailer UI Mobile App Designing Facebook Ads  more..

Pittala

Mobile: +91 91884 77559
Location: Telangana, Online (Alappuzha)
Qualification: Mba

Experience: Ms office tally full stack java developer  more..

swarada

Mobile: +91 91884 77559
Location: Bangalore, Online (Alappuzha)
Qualification: Masters

Experience: Skills-Java Selenium Testng API testing Experience-working as quality analyst in Ephanti Ince from Sep-2022 Writing manual test cases executing automation  more..

Lakshmana

Mobile: +91 9895490866
Location: Tamil Nadu, Online (Alappuzha)
Qualification: BE CSE

Experience: Subject: Application for Content Writer Position at Jar Company Dear Hiring Manager I am writing to express my strong interest  more..

Satyam

Mobile: +91 98474 90866
Location: Indore, Online (Alappuzha)
Qualification: Bachelor of engineering

Experience: I have completed my internship in manual testing I have knowledge about sdlc stlc agile API(Postman) jeera smoke sanity testing  more..

Senthamizh

Mobile: +91 8301010866
Location: Tamil Nadu, Online (Alappuzha)
Qualification: MSc(Computer Science)

Experience: I have 4+ experience in Website development and also three year of experience in front-end development I created websites using  more..

geeta

Mobile: +91 91884 77559
Location: Maharashtra, Online (Alappuzha)
Qualification: BE-civil

Experience: Having working experience of 1 year in software testing knowledge on technical skills like core java Sql manual and automation  more..

Ram

Mobile: +91 9895490866
Location: Maharashtra, Online (Alappuzha)
Qualification: BFA (Applied Arts)

Experience: I am a passionate and creative graphic designer with a strong foundation in design principles software proficiency and collaborative communication  more..

siddharth

Mobile: +91 9446600368
Location: Odisha, Online (Alappuzha)
Qualification: MCA

Experience: Successfully developed several projects in python using Django ORM MySQL  more..

Rajinder

Mobile: +91 9895490866
Location: Jammu and Kashmir, Online (Alappuzha)
Qualification: BE CSE

Experience: Web development: HTML CSS Javascript Reactjs Firebase Bootstrap MaterialUI Sass Expressjs MongoDB Computer Networking Operating Systems  more..

Sebastian

Mobile: +91 91884 77559
Location: Mumbai, Online (Alappuzha)
Qualification: Bachelor in Mechanical engineering

Experience: 1 year of experience as manual tester worked on multiple projects Have good knowledge of getting requirements writing and executing  more..

Preethija

Mobile: +91 89210 61945
Location: Tamil Nadu, Online (Alappuzha)
Qualification: Quality engineering assurance

Experience: As a functional tester i have 2 8 years on the activity below 1) Prepared Test script with appropriate knowledge  more..

Tarun

Mobile: +91 91884 77559
Location: Haryana, Online (Alappuzha)
Qualification: B-Tech (CSE)

Experience: Java C++ Android development XML REST APIs Firebase DSA OOPS MySQL Kotlin  more..

Vaidehi

Mobile: +91 9895490866
Location: Maharashtra, Online (Alappuzha)
Qualification: B.COM

Experience: I am python developer work on django framworke and database use mysql forntend i use Html css backend Python use  more..

Mohammed

Mobile: +91 9446600368
Location: Kerala, Online (Alappuzha)
Qualification: B. Tech

Experience: I have been a framer developer for the past 2 years I run a branding agency 1dot6STUDIO that specializes in  more..

Deeksha

Mobile: +91 91884 77559
Location: Karnataka, Online (Alappuzha)
Qualification: BA LLB, LLM

Experience: I have completed my schooling at Anglo-Indian schools such as St Joseph's Convent Kalimpong and St Xavier's School affiliated with  more..

Salsabeela

Mobile: +91 9446600368
Location: Aluva, Online (Alappuzha)
Qualification: MCA

Experience: Currently working as junior php developer  more..

Vishak

Mobile: +91 98474 90866
Location: Karnataka, Online (Alappuzha)
Qualification: Diploma plus B.com

Experience: As a service desk analyst I have overall 1 5 years of experience I used to work on a servicenow  more..

MANIKANDAN

Mobile: +91 91884 77559
Location: Tamil Nadu, Online (Alappuzha)
Qualification: BSc IT

Experience: In two months you can gain entry-level experience in cybersecurity and web security by completing an online course such as  more..

tejaswini

Mobile: +91 91884 77559
Location: Karnataka, Online (Alappuzha)
Qualification: BCA

Experience: java python and machine learning fresher with internship in java programming machine learning in python web development  more..

Saloni

Mobile: +91 9446600368
Location: Maharashtra, Online (Alappuzha)
Qualification: Masters in computer application MCA

Experience: I have 2 7 years of experience as QA Engineer I have experience in Mobile application testing Jira Postman SQL  more..

Nishanth

Mobile: +91 8301010866
Location: Telangana, Online (Alappuzha)
Qualification: Bachelor's Degree

Experience: Hi I'm Nishanth I have obtained knowledge on Manuel testing and Automation testing and Database testing and API testing to  more..

ANJALI

Mobile: +91 98474 90866
Location: Pathanamthitta, Online (Alappuzha)
Qualification: Btech CSE

Experience: Am having 2 years of experience in software quality processes Involved in end to end testing and management across the  more..

Vishnu

Mobile: +91 91884 77559
Location: Jharkhand, Online (Alappuzha)
Qualification: Bca

Experience: 2 years experience in Graphic designer in new Delhi More then 1 year of experience in Jharkhand state mineral development  more..

Gayathri

Mobile: +91 9895490866
Location: Hyderabad, Online (Alappuzha)
Qualification: B.Tech

Experience: Sdlc manual testing writing test cases bugs raising and reporting working on JiraApplication for Software Testing  more..

Nikhil

Mobile: +91 9895490866
Location: Thiruvalla, Pathanamthitta district, Online (Alappuzha)
Qualification: Btech in Computer Science and Engineering

Experience: Fresher with a 3 month software testing course completion certificate(manual and automation)Application for Software Testing  more..

Subham

Mobile: +91 98474 90866
Location: West Bengal, Online (Alappuzha)
Qualification: Diploma pass-out

Experience: I am a diploma student that's why I've pretty much knowledge about coding like html and languages like c Java  more..

Badavath

Mobile: +91 8301010866
Location: Telangana, Online (Alappuzha)
Qualification: Pursuing masters in microbiology

Experience: Encryption Decryption Penetrating testing Communication skills Speed learning Ethical Hacking Diligent  more..

Athira

Mobile: +91 89210 61945
Location: Kerala, Online (Alappuzha)
Qualification: MCA

Experience: Mobile Application Testing Web Application Testing API Testing Database Testing Manual Testing Test case development Bug Reporting SDLC STLC Smoke  more..

Sherif

Mobile: +91 89210 61945
Location: Tamil Nadu, Online (Alappuzha)
Qualification: Diploma course

Experience: Dear Hiring Manager I am writing to express my enthusiasm for the Graphic Designer position at your company as advertised  more..

Manisha

Mobile: +91 91884 77559
Location: Patna, Online (Alappuzha)
Qualification: Graduation

Experience: I also worked with NAVYUGSANDESH asa na content writer And have knowledge about MS WORD EXCEL and social networking |  more..

Dhruv

Mobile: +91 89210 61945
Location: Gujarat, Online (Alappuzha)
Qualification: BCA

Experience: I have 4+ years of functional and technical experience in Implementing Customizing and Installing Odoo(OpenERP) modules - CRM Project management  more..

Abhinav

Mobile: +91 8301010866
Location: Delhi, Online (Alappuzha)
Qualification: BTech

Experience: strong knowledge of core Python web frameworks (Django Flask) data libraries (NumPy Pandas) and database handling (SQL NoSQL) Skills in  more..

Shereefa

Mobile: +91 91884 77559
Location: Kerala, Online (Alappuzha)
Qualification: B.tech ECE

Experience: Python python django Html MySQL css bootstrap  more..

Vijayalaxmi

Mobile: +91 9895490866
Location: Bengaluru, Online (Alappuzha)
Qualification: B.E Mtech Computer Science

Experience: Software testing | Resume for   more..

Success Stories

The enviable salary packages and track record of our previous students are the proof of our excellence. Please go through our students' reviews about our training methods and faculty and compare it to the recorded video classes that most of the other institutes offer. See for yourself how TechnoMaster is truly unique.

Photos of Training / Internships

Internship/projects in alappuzha
Internship/projects in alappuzha
Internship/projects in alappuzha
Internship/projects in alappuzha
Internship/projects in alappuzha
Internship/projects in alappuzha
Internship/projects in alappuzha
Internship/projects in alappuzha
Internship/projects in alappuzha
Internship/projects in alappuzha
Internship/projects in alappuzha
Internship/projects in alappuzha

Trained more than 10000+ students who trust Nestsoft TechnoMaster

Get Your Personal Trainer